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What’s Included
Build a centralized tag management framework that keeps tracking organized, scalable, and reliable. Define clear container structure, naming conventions, and deployment workflows to ensure consistency across teams. Standardize event routing, implement version control practices, and validate tag performance so your data remains accurate as your marketing and product initiatives evolve.
Set structure, naming, and workflows so tagging stays organized as you grow.
Implement essential tracking tags with clean triggers and reliable variables.
Standardize how events flow into GA4 so reporting stays consistent across campaigns.
Establish publishing rules that reduce mistakes and improve accountability.
Validate firing rules and troubleshoot conflicts that distort performance data.
GA4 Setup
Implement or migrate to GA4 with clear events, reliable conversions, and KPI-focused reporting.
Tag Manager
Build a governed GTM container for centralized, consistent, and scalable tracking.
Search Console
Connect search intent to outcomes by unifying queries, landing pages, and performance with analytics.
BigQuery
Export and structure analytics data for large-scale analysis, deeper segmentation, and cross-platform integration.
E-commerce
Tracking
Track product activity and transactions accurately to reflect true ROI.
Analytics Audit
Review your setup to find gaps, improve data integrity, and deliver a prioritized remediation roadmap.
Dashboards
Turn complex metrics into interactive dashboards aligned with business decisions.
Reporting
Deliver recurring performance narratives focused on recommendations and next actions, not just numbers.
Measurement
Plan
Define KPIs, event taxonomy, and conversions to keep tracking consistent across teams and tools.
Consent Ready
Align tracking with privacy and consent requirements to keep measurement compliant and future-proof.
Data Pipelines
Move data to a warehouse with automated, reliable processes and consistent metrics.
Attribution
Strategy
Set measurement standards to reduce bias and reveal what drives growth.
