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What’s Included
Implement a structured e-commerce tracking framework that captures the full customer journey from product views to completed purchases and refunds. Define clear data layer requirements, ensure accurate revenue logic for discounts and taxes, and standardize event tracking across key funnel steps. Validate performance against platform totals to reduce discrepancies and uncover optimization opportunities backed by reliable data.
Define the data layer requirements so product and purchase data are structured correctly.
Implement views, add-to-cart, checkout steps, purchases, and key interactions.
Ensure discounts, shipping, tax, refunds, and promotions are handled accurately.
Build step-level drop-off insights that point to optimization opportunities.
Validate against platform totals to reduce reporting discrepancies.
GA4 Setup
Implement or migrate to GA4 with clear events, reliable conversions, and KPI-focused reporting.
Tag Manager
Build a governed GTM container for centralized, consistent, and scalable tracking.
Search Console
Connect search intent to outcomes by unifying queries, landing pages, and performance with analytics.
BigQuery
Export and structure analytics data for large-scale analysis, deeper segmentation, and cross-platform integration.
E-commerce
Tracking
Track product activity and transactions accurately to reflect true ROI.
Analytics Audit
Review your setup to find gaps, improve data integrity, and deliver a prioritized remediation roadmap.
Dashboards
Turn complex metrics into interactive dashboards aligned with business decisions.
Reporting
Deliver recurring performance narratives focused on recommendations and next actions, not just numbers.
Measurement
Plan
Define KPIs, event taxonomy, and conversions to keep tracking consistent across teams and tools.
Consent Ready
Align tracking with privacy and consent requirements to keep measurement compliant and future-proof.
Data Pipelines
Move data to a warehouse with automated, reliable processes and consistent metrics.
Attribution
Strategy
Set measurement standards to reduce bias and reveal what drives growth.
